Creativity as the Goal…

My name is Dale Herrmann.

Growing up, I have always been a creative person. I have also always done concrete work… like literally… since I could walk. At a certain point in my life I realized that I wanted to have more creative and artistic expression in the work that I do. Construction seems like a natural place to be if you want to be creative. I mean, you are just CREATING things all the time. But as I paid more attention, I could see that creativity is not always an easy course in the industry. Creativity usually means slowing down and doing this differently, and that’s not always cost affective, and not everyone wants it. I cant blame them. Getting what has already been done 100 times comes with some security and ease that isn’t there when you are doing something completely new. But I want to offer that unique and new option to whoever wants it. So I set out to make creativity my goal and work in the industry as an artist before a tradesman.

Naturally, I have applied these thing to what I know in concrete. I have always loved the natural texture and color variations that you get when you hand trowel concrete. And eventually, chasing that look and the art in it, lead me to the world of Venetian Plaster. I knew that this type of decorative wall and finish work was exactly what I had been wanting. It still gives me the ability to trowel on that real material like concrete, but with the freedom to layer different sheens and colors to achieve something special.

I am still learning and making my way as an artist. And as our building trends and demands for artisanal finishes increase, I want to be there with whatever I can offer.